Marketing Edge - RSS

The future of using RSS feeds for marketing is looking rosy. With companies like Yahoo and AOL turning to pay per delivery email services, tons of companies will start looking for alternate delivery methods for their marketing streams.

Companies like Siverpop are on the leading edge of RSS marketing. If you use their RSSDirect solution, your customers can sign up on your site, enter very basic info or nothing at all then subscribe to your feed. RSSDirect can then individualize the message to the subscriber and keep track of their actions.

This is still a service that is meant for medium and larger companies as it is still very pricey. Once they figure out how to create a solution for smaller businesses, they will be able to drive the demand for this type of solution.